2021’s Undroppable Ad Strategy? Direct-Response on Connected TV

Retailers are fighting an uphill battle in 2021. They’re tasked with standing out from the competition on overcrowded ad channels, while still making a strong connection with their audience. And to top it off, they still need to deliver a strong return on investment at the same time. How can retail and ecommerce marketers steer their strategies and overcome these challenges?
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