Digital transformation for retailers

IDC Retail Insight believes that 2017 is the year of retail reckoning - technology enables the next leap in experiential retail, the pressures driving change in the industry and within retail business models will force dramatic shifts in technology investment strategies. Leslie Hand, Vice President at IDC Retail Insights offers insights into why Wi-Fi and mobile solutions are cornerstone of retail digital transformation and what steps you need to take to stay competitive in the marketplace.
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