• By Stuart Armstrong

It is essential for today’s retailers to bring e-commerce-like capabilities to brick-and-mortar stores. If they don’t, they stand the chance of becoming extinct. Today’s shoppers demand personalization, convenience and relevant information inside the store. Retailers need to see through the shopper’s lens and use technology (such as digital signage, analytics, interactive screens or fitting rooms, social media, etc.) as a tool to enhance the shopper’s in-store experience.
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