• By Mi9 Retail

With a myriad of products for consumers to choose from, the cross-channel markets available and the ever-increasing expectation of the consumer, retailers are faced with overwhelming challenges to accurately align product selections with consumer preferences. Retailers can no longer use a cookie-cutter assortment approach simply because stores have similar sales volumes and size. Instead retailers need to align assortments with their unique customer base influenced by consumer buying patterns.
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