The story began in 1928, when a Nalli Chinnasami Chetty opened a store in Chennai, in the popular area of Thyagaraja Nagar. His vision was to make Nalli the ultimate saree destination, a hallmark of purity. When other stores closed down during the World War II, it was this landmark store which remained open to cater to customers needs. Such unmatched focus on customer centricity is what has made this an iconic name in silk sarees.
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